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Project Mission

The goal is a thriving social media ecosystem that captures the energy of The Picklr, grows their audience month over month, and turns followers into members. The Skorys Social team is thrilled to present this proposal.

The Premier Indoor Pickleball Club Network · Q2 2026

BELONG AT THE PICKLR.

The Picklr is the nation's premier indoor pickleball club network: a space where players of every level come to compete, improve, and build real community. From world-class courts to expert coaching and packed leagues, this is where the game lives. The community is at The Picklr. We're here to make sure the world knows it.

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What Makes Us Different

Built for brands
that want to
actually grow.

We don't do generic social media management. We show up, learn your clubs, and build a feed that people actually want to follow. You're not just marketing to the public: you're also serving your existing members. Content must excite new prospects while making current members feel proud to be part of The Picklr. Below are the three pillars we'd focus on.

Brand Authority

We position The Picklr as the undisputed home of indoor pickleball on social media. The brand players tag, share, and follow before they even step on a court.

Community Engagement

Real people, real moments. Member highlights from leagues, tournaments, and open play sessions. Curated, branded, and amplified into content that makes every follower feel like they're missing out.

Membership Conversion

Every post is engineered to drive a specific action: follow, save, click, or sign up. We connect social presence directly to the membership funnel your business runs on.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Reel 1
2
Static Post 1
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Carousel 1
4
5
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Static Post 2
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Story 1
8
Reel 2
9
Static Post 3
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Carousel 2
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Static Post 4
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Story 2
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Carousel 3
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Static Post 5
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Reel 3
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Static Post 6
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Story 3
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Carousel 4
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Static Post 7
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Reel 4
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Static Post 8
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Story 4
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Static Post 9
↑ Click the content
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Reel
@thepicklr
Top 5 pickleball celebrations 🎉 tag who you're doing this with 👇
Reel #3 Wednesday, April 15

Top 5 Pickleball
Celebrations

Purpose
Virality & Community Identity

Pickleball players see The Picklr's energy and immediately want to be part of it. This format travels far outside your existing audience — every share brings new eyes to The Picklr. It's aspirational, shareable, and builds the brand every time it plays.

Concept

Countdown-style reel: the 5 funniest, most over-the-top ways to celebrate winning a point at The Picklr. Think: the slow-mo fist pump, the full-court victory lap, the unnecessary high-five train. Punchy cuts, relatable reactions, ends with "Tag the friend you're doing this with" and @thepicklr. Endlessly repeatable format.

364K

364,000 views. 39,000 likes. This format works.

This exact style of content is already proven in the pickleball space. We know how to build it, brand it for The Picklr, and replicate the results.

Project Objectives

What we're here to do.

Five clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Drive Membership Growth Through Social Proof

Showcase real members on the courts, highlight tournament moments, and create content that makes non-members feel the pull to join.

2

Build Brand Authority in Indoor Pickleball

Establish The Picklr as the go-to name in indoor pickleball. The brand players reference, tag, and recommend to every friend who asks where to play.

3

Create a Self-Sustaining Content Engine

Leverage member moments, league highlights, and community celebrations to build a content pipeline that practically runs itself. More members in, more content out.

4

Grow Social Following and Engagement

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what is actually working.

5

Establish Consistent Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably The Picklr: bold, athletic, welcoming, and built for community.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to The Picklr's member base.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining The Picklr's community story, belief system, language, rituals, insider terminology, and community identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around The Picklr club ecosystem.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: stat cards, bracket hype, UGC reposts, memes, tips carousels. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly: By The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels: Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar: Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet: One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for The Picklr · Q2 2026